Body image is a very serious issue in the fashion industry which is built around high fashion brands, being advertised by supermodels. The blogging industry has recently blown up and it is giving more ‘real’ people the opportunity to have an opinion and an influence on others. I think that this post is trying to show readers that being body conscious is normal, and telling them to own their insecurities. The author of the blog is trying to show a wearable way of feeling comfortable while still looking good. ‘Rumi’ is the author of ‘Fashion Toast’. I think she is trying to take a very calm approach to body image issues, and voice her opinion that sometimes simplicity is best. In the pictures which she uses, the colour blue is very prominant. I find blue very calming, but the poses used in the picture are very confident. Overall I feel that the point of this post is to encourage women to feel confident in their appreerance, and tofall back on to a simple style which makes them feel comfortable.

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